Window seats are popular. I used to love watching the take off and landing as a small child, and still enjoy peeking out to see the clouds passing by below us. This new design allows for OLED displays throughout the interior of the plane, eliminating the need for a window. Anyone can get a panoramic view of the flight along with important flight updates.
Beyond the entertainment value of OLED display airplanes, the materials for the outer shell would allow for improvements in fuel efficiency and internal space. Seems like everyone wins in this scenario.
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