Pay Attention To This Blue Car. By The End, You Won’t Believe Your Eyes…

This is clever marketing, but it reveals something a little bit scary about the human attention span… or lack thereof.

The reason why the complete change of scenery went right over the heads of most viewers is due to a phenomenon called “change blindness.” First mentioned by physician, philosopher, and psychologist William James in 1890, it wasn’t officially studied until the 1970s.


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