16 Unbelievable Facts About Product Packaging That You Probably Didn’t Know

Easyfairs asked its Packaging Innovations & Luxury Packaging London 2015 visitors and exhibitors what their most extraordinary packaging facts were. Here’s what they came up with:

#1 Instantly Recognizable
94% of the world’s population recognises Coca Cola’s packaging
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#2 Eggstremely Cross
The egg carton was designed to settle a dispute between a farmer and a hotel owner
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#3 Thinning Hair
The thinnest part of a drinks can is thinner than a human hair – measuring just 0.07mm
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#4 Saturdays’ Off
All crisp packets have a Saturday sell-by date
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#5 Wine’s The Limit
Wine bottles are 750ml in size, because it’s the average capacity of a glass-blower’s lungs
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#6 Green With No Envy
The human eye can distinguish more shades of green than any other colour
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#7 Wake Up And Smell The Coffee
Coffee aroma is sprayed onto the lids of instant coffee jars so it smells of freshly ground coffee when opened
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#8 Wrapping At Christmas
Each Christmas 83 km2 of wrapping paper ends up our bins, which is enough to cover Guernsey
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