Eugen Merher, a 26-year-old student filmmaker, created this incredibly moving Adidas commercial and it has gone viral.
The commercial revolves around an elderly former German marathon runner who’s spending a monotonous existence in a retirement home. Then one day he finds his old battered Adidas trainers, and decides to relive his younger years by taking them for a run. Although the retirement home repeatedly tries to quash his dream for freedom, in the end, you will stand up and cheer.
Unfortunately this ad is just a spec spot, and was ignored by Adidas’ communications department.
“We tried sending it to [Adidas’] communications department but they didn’t really react,” Eugen said.
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