Ask any public relations or marketing company official what the most important aspect of advertising is and they’ll probably refer back to one thing: branding. The idea behind this particular marketing strategy is that it will allow companies to establish a presence in their consumer’s mind. In other words, customers will be able to recognize the brand in any given situation and associate it with something worth buying.
Branding can certainly be a difficult concept to grasp, but the simplest way to brand a company, product, or even person is to create a logo. Establishing consumer presence is especially easy when there is a physical image that consumers can identify with a company. However, just as consumer wants and demands are constantly shifting, so are these logos. In an effort to stay ahead of the competition and evolve with their growing number of consumers, many companies drastically change their logos – some even multiple times.
From Google to KFC to Snapchat, companies all across the board have recognized the power of a fresh, new logo. Check out how the 20 following companies used branding and logos to beef up their marketing and advertisements. You may even have a hard time recognizing some of the old logos.
2. Mozilla Firefox
5. Walt Disney
15. Kentucky Fried Chicken
18. Discovery Chanel
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