Kellogg’s was recently shamed for a cereal box cartoon that featured a bunch of light-colored Corn Pops hanging out in a mall, while a darker-skinned Pop scrubs the floor and acts as a janitor.
When the pictures showing the offensive packaging surfaced on social media, the company responded.
“Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” tweeted Marvel Comics writer Saladin Ahmed.
— Saladin Ahmed (@saladinahmed) October 24, 2017
“Yes its a tiny thing, but when you see your kid staring at this over breakfast and realize millions of other kids are doing the same,” he added.
Kellogg’s responded to Ahmed’s tweet within hours, saying they were sorry and would be replacing the cartoon with something more sensitive.
“Kellogg is committed to diversity & inclusion,” the company said. “We did not intend to offend — we apologize. The artwork is updated & will be in stores soon.”
While the packaging mostly caused outrage, some Twitter users tried to shed a more positive light on it.
“He is the only one with a job,” one person said of the “brown” pop.
“Also… why is he the only one wearing clothes!?” another user added.
If you know someone who might like this, please click “Share!”