The Question Mom Asked These Brothers Nightly Growing Up Led Them Into $100 Million Business…

Bert and John Jacobs grew up the youngest of six children in a lower-middle class Boston neighborhood. As young children, their parents were in a violent car accident and nearly died. Their mom escaped with just a few broken bones, but their father completely lost the use of his right hand. During the months that followed, the stress of physical therapy made their father an angry person.

“He did much yelling when we were in grade school,” John said. “And life certainly wasn’t perfect. There were often difficult things happening around the house.”

life is good

Even though their home life was not ideal, their mother, Joan, believed that life was still good. Each night while sitting around the dinner table, Joan would ask each of her six kids to tell her something good that happened that day.

“As simple as mom’s words were, they changed the energy in the room,” the brothers write. “Before we knew it, we were all riffing on the best, funniest, or most bizarre part of our day.” That optimism was something that our family always had, even when we had little else,” they write.

life is good

“Their mother proved to them that optimism was a ‘courageous choice you make every day.’”

The boys have embraced that truth, and after some difficult business experiences, they started their small t-shirt company, Life Is Good, 22 years on the streets of Boston. Their t-shirts feature a simple stick figure wearing a beret and the slogan “Life is Good,” the boys went after their passion. It was difficult at first, but they kept reminding themselves to celebrate the something good that happened that day. Like their mom, they always had a positive attitude.

Today the brothers still have that positive attitude, and they attribute it to the success of their company. Life is Good is sold in over 4,500 retail stores around the world, is valued at $100 million, and is promoting healthy lifestyles all over.


If you know someone who might like this, please click “Share!”